【新闻部】2018年春季第二期新闻
Part 1 Economic News
撰稿人：袁临风 学院：机电工程学院 学号：201431030263
The Performance of the Top Two Cola Company Reaches New Low
两大可乐业绩再创新低
Coke-Cola and Pepsi remain to be the top two sellers in the carbonated beverage market. However, the performance of these two companies has declined with the emerging healthy drinks. According to the business reports published by Coke-Cola and Pepsi, the sales volume in the last year reached a new low. In the past, after cutting the cost of bottling, both cola enterprises adopted the same widespread pattern, taking on new business like non-carbonated drinks and potato chips. But over-expanded product placement will inevitably increase the difficulty level of the transformation in China for both companies. As for how to reignite the two brands in China, managing the era of post cola properly shall become the latest challenge for Coke-Cola and Pepsi.
一直占据碳酸饮料销量前两位的可口可乐和百事可乐，近年来在健康型饮料的销量攻势下，业绩均出现下滑。两大可乐企业近日发布的业绩报告显示，去年业绩再创新低。此前在出售装瓶业务降低经营成本后，两大可乐企业采取相同的广撒网模式，布局非碳酸饮料及薯片等零食市场，但过于分散的产品布局，无疑将加重在华转型难度，未来如何在华挖掘品牌余热，经营好“后可乐时代”，成为两大可乐企业面临的新挑战。
As shown in the business report, the net income of Coke-Cola in 2017 is $ 35.41 billion, 15% lower than it in 2016. Meanwhile things are not looking positive for Pepsi either. According to the data, the net margin of Pepsi in 2017 is $4.857 billion, 23.26% lower than it in 2016.
根据业绩报告显示，2017年，可口可乐净收入为354.1亿美元，同比下滑15%。同时，百事可乐的业绩也不乐观。数据显示，2017年，百事可乐净利润为48.57亿美元，同比下滑23.26%。
As claimed by the survey, the operating income of Coke-Cola once rose up to $48 billion in 2012, which indicates that the sales amount diminished nearly $13 billion. The Coke-Cola declares that many changes took place in 2016 in company operation. For instance, sales were brought down by allowing cooperating partners with franchise to sell bottled cola, which also has a negative impact on the overall income of the company in 2017.
据调查，2012年，可口可乐营业收入曾达到480亿美元。这意味着，五年时间，可口可乐的销售额下滑了近130亿美元。 可口可乐方面表示，2016年公司在业务上出现诸多变动，在北美及世界各地出售装瓶业务给有特许经营的合作伙伴，严重影响业绩。而该出售行为也影响了2017年公司整体收入。
It is unanimously agreed within the business that the main income of the cola enterprises comes from carbonated drinks, no matter in China or the whole world. The soda industry losing the affection from the customers leads to the decrease in the accelerating rate, becoming the cause of performance being dragged down.
业内普遍认为，无论在全球还是中国市场，两大可乐主要收入均来自碳酸饮料，碳酸行业“失宠”导致增幅放缓，成为拖垮两大可乐业绩的主要原因。
撰稿人：黄俊雄 学院：化学化工学院 学号：201631041325
Attention，Scan Code Payment Will be Limited.
注意，扫码支付将限额
A few days ago，the People’s Bank Of China issued the“Notice of the People's Bank of China on Printing and Standardizing Code Payment Services (Trial)”, the “code Payment Security Technical Specifications (Trial)” and “code Payment Terminal Technical Specifications (Trial)”. It will be implemented on April 1st, 2018. The notice set a regulation on code payment that single customer bank or payment institution’s daily transaction amount should not exceed 500 yuan. There will be no limit on dynamic scan code payment.
日前，人民银行发布《中国人民银行皇家永利印发<条码支付业务规范(试行)>的通知》，配套印发了《条码支付安全技术规范(试行)》和《条码支付受理终端技术规范(试行)》，自2018年4月1日起实施。新规为条码支付立了“规矩”：若使用静态扫码支付，同一客户银行或支付机构单日累计交易金额应不超过500元，使用动态扫码支付的最高不限额。
Nowadays, using WeChat and Alipay scan to pay has already become a common thing in people’s life. Although code payment is convenient, there are still many hidden troubles. Static codes can easily be tampered or altered. They are also easy to carry Trojans or viruses. Their risk prevention capabilities are rated as D-class. Also Code Payment has some problems in the business development of some market institutions, such as disturbing the order of fair competition and inadequate prevention for payment risks.
如今，使用微信、支付宝扫码付款已经成为生活的常态。条码支付虽然便民，但仍存在着不少隐患。静态条码极易被篡改或变造，易携带木马或病毒，其风险防范能力被认定为D级。同时，条码支付在部分市场机构业务开展中也存在扰乱公平竞争秩序、支付风险防范不到位等问题。
Many people would ask, after the new regulation implemented can we only spend 500 yuan by WeChat or Alipay scanning to pay in a day？ In fact, this is not the case. After the implementation of the new regulations, consumers won’t be affected if they pay a small payment by scanning to pay. For example, if you have a meal of 600 yuan in a restaurant, you may find it difficult to scan static code payments. At this time, you can let the cashier sweep the dynamic bar code generated by the consumer's mobile phone, and this is more secure. According to Yu Lin, deputy secretary-general of the China Payment and Clearing Association, In general, we use Alipay and WeChat to use more than just fingerprints and passwords to ensure payment security. The one-day limit is 5,000 yuan. For consumers, it will not bring any inconvenience.
很多人会问是不是新规实施后，用微信或支付宝扫一扫，每天只能花500元了？其实并不是这样，新规实施后，消费者在街头商贩扫静态条码小额支付不受影响。举例来说，如果在饭店里吃了顿600元的大餐，扫静态条码付款就有困难了，这时可以让收银员扫消费者手机上生成的动态条码，而且这样更安全。中国支付清算协会副秘书长亢林表示，我们日常使用的支付宝和微信，一般使用两个以上，比如说指纹、密码这两个以上的要素，单日限额是5000元。对消费者来讲，不会带来任何不便。
Part 2 Cultural News
撰稿人：刘迪雅 院系：经济管理学院 学号：201431100273
The Bottom Line of Net-Writers: Works Must Be Accessible to Children
网络作家的底线：作品要敢给孩子看
A great number of people question the quality of online works, but few people are concerned about online writers.
很多人质疑网络作品质量，却很少有人关注网络作家群体。
One of the most feared words by network writers is “duan geng,” which means that updates are interrupted and that affects the reader's reading experience.
网络作家最怕的一个词——“断更”，也就是间断了更新的意思，影响读者的阅读体验。
Many people criticize vulgarity and low quality in the content of Internet literature.
很多人诟病网络文学的内容存在低俗和质量不高的现象。
How to judge whether the network literature is positive or negative?
如何判断网络文学是好是坏？
“The works that you write must be accessible to your child, only the positive one lasts long.” “Tang Jia San Shao”(Internet novel writers in mainland China as well as the role model of many internet writers) proposed the standard of online literature, which is the bottom line of network writers.
“自己写的东西要敢给孩子看，正能量的东西才能长久。”唐家三少（中国内地网络小说作家,也是是很多网络作家的偶像）提出网络文学的标准，这是网络作家的底线。
Statistics show that as of the end of 2016, the scale of China's online literature market has reached 9 billion yuan, and since 2012 the industrial scale has maintained an annual growth rate of more than 20%.
统计数据显示，截至2016年年底，中国网络文学市场规模已达90亿元，产业规模自2012年起保持超过20%的年增长率。
It may not be important for network literature and traditional literature to win or lose. One side is the classic and the other is the market.
网络文学与传统文学，谁胜谁负或许并不重要，一边是经典，一边是市场。
The author San Ling Jun Ci observed: "The traditional literature and network literature will be integrated in the future. One day, the current network literature is the traditional literature, and network literature should be encouraged to be the same as other literatures."
作家三棱军刺观察：“传统文学和网络文学总有一天是要融合的，有朝一日，现在的网络文学就是传统文学，应该鼓励网络文学与其他文学一样。”
撰稿人：张铠漓 院系：石油与天然气工程学院 学号：201631011419
Hinglish lessons are being taught in UK colleges for the first time
英国大学首次开展了印度英语课
Hinglish lessons are being taught in UK colleges for the first time to help young Britons develop business in India.
英国大学首次开了印度英语课，以帮助英国年轻人在印度发展。
Portsmouth College has introduced a new course for the language, a hybrid of English and Hindi, which has been spoken on both continents since the 17th century. It is widely used today in Indian business, films, music, and advertisements.
朴次茅斯学院开了一门新的语言课，这门语言是英语和印度语的混合物，称为Hinglish。从17世纪开始欧亚大陆就有人讲这种印度英语，如今，这种印度英语广泛应用于印度商务、电影、音乐和广告中。
Hinglish is a fusion of the two languages which is preferred by India's booming business community, meaning learning it can be suitable for students looking for international opportunities in the world's seventh largest economy, which is growing more rapidly than any other.
印度英语是两种语言的杂烩，是印度蓬勃发展的商业领域通行的语言，这意味着学印度英语将有利于学生在印度寻找跨国商机。印度是世界第七大经济体，发展的速度比其他任何经济体都要快。
Portsmouth College said that Hinglish was the fastest growing language on the South continent.
朴次茅斯学院表示，印度英语是南亚大陆上发展得最快的语言。
"Films are being watched by a lot of Indian people and right from the titles to the script, everything is in Hinglish," a teacher of Portsmouth College explained.
该校一名老师解释说：“很多印度人都看电影，从片名到字幕，用的都是印度英语。”
James Watters, a department head at the college, said: "It's great to know that our future generation of workers are taking things that are happening around us into account."
该学院的一名系主任詹姆斯·瓦特斯说：“得悉我们的下一代劳动人口能感知我们周边正在发生的事情，很令人欣慰。”
He said the course would make them "socially aware and better prepared for situations they may be faced with."
他说，这门课程能让学生们“对自己可能要面对的社会形势有感知并做好准备。”
While there is evidence of Hinglish being around since the 17th century, and featuring in poetry in 19th Century, it took off notably as part of popular culture in the 1990s with the rise of music channels like MTV. It is now said to be ubiquitous in Bollywood film.
有证据显示从17世纪起印度英语就已经存在了，而且还出现在19世纪的诗歌中，20世纪90年代随着MTV等音乐频道的兴起，印度英语作为流行文化的一部分使用量也显著增加。如今，据说印度英语在宝莱坞电影中无处不在。
Part 3 Life News
撰稿人：韩林成 院系：计算机科学学院 学号：201731064330
Qingming Festival is Approaching!
清明放假通知发布！
General Office of the State Council of the People's Republic of China reported that the Qingming Festival has three days from 5 April to 7 April this year.
根据国务院办公厅的通知，今年的清明节假期共三天从4月5日到4月7日。
The Qingming Festival,the traditional tomb-sweeping day,falls on one day of April 4 to 6 each year.It is a time for remembering the loved ones who passed away.People visit their ancestors’ graves to sweep away the dirt.A well-known poem written by Du Mu describes a sorrow scene in this day:”Rains fall heavily as QingMing comes,and passers-by with lowered spirits go.”But on the contrary,people usually enjoy hope of spring on this day.For most of people,QingMing Festival is more like a day not to forget their ancestors but to move forward no matter what you will confront.
清明节是传统的扫墓节在每年4月4日。这是一个用来怀缅以逝先祖的日子，人们一般去看望和清扫先祖的坟墓。杜牧的一首有名的诗词中这样描述清明哀伤的景象：“清明时节雨纷纷，路上行人欲断魂。”但事实上，后辈们常常报着对春天生机的期望去扫墓。对大多数人来说，清明节更像是一个不要让大家忘记先祖，继续砥砺前行的节日。
In this year,The Qingming Festival might be a little different for citizens who live in changsha as it is free to drive on the expressway from the first afternoon till the last day night.The drivers should also pay attention to the condition of the road before setting off to avoid the rush hour and avert the traffic congestion.
今年，对长沙的市民来说清明节有些许不同，假期期间，长沙市民可以免费上下高速公路。驾驶员也需要在出发前多注意行车路况，尽量避免高峰期和交通拥堵。
撰稿人：吴淋琳 院系：外国语学院 学号：201731023208
Undergraduates, Are You Staying up Again Tonight?
大学生，你今天又熬夜了吗？
Staying up has become an unavoidable link of the saying “4 years of spoiling life” which is often brought back in students’ mind when speaking of college years. This sub health used to happen among the working class who sometimes work overtime, however, it is already a commonplace in college.
说到大学，很多人会想到“由你玩四年”这句话，其中一个环节必不可少，便是熬夜。熬夜这个通常会出现在加班的工薪一族的亚健康现象，已然成为大学中的常态。
In a research carried out in 10 colleges and universities in Guangzhou college town by some college students which is called “the phenomena about staying up in college students”, we found that staying up occurs in almost every student, many of them do it for entertainment and study initiatively, while quite a few passively. Over 50% of the students stay up 4 times a week, worse still, 20% of them keep staying up every day.
某高校同学在广州大学城十所高校进行了一项叫做“大学生熬夜现象”的调查，发现几乎所有大学生均有熬夜行为，主要是为了娱乐和学习，也有相当一部分人是被动熬夜的。
There exists an important realistic basis in this seemingly extremist saying, “You shouldn’t call it college if you haven’t stayed up once there.”, while it speaks a truer fact than “Having a romantic relationship is the compulsory course of college.” Though 60% of the students fall asleep in next day’s classes, 38% of them go through skin problems after staying up, 23% of them skip the classes one or two times, this cannot stop them from continuing this habit. In some students’ eyes, it’s as usual as eating or sleeping so that they don’t consider this as a problem. But in fact, the chain reactions resulted from staying up have developed into a vicious circle, which can lead to the inefficiency in classrooms, the decrease of health index and overtime working to finish the homework on time.
“如果在大学里没熬过夜那就算过没有上过大学了”这句看似偏激的话实际上有很大的现实基础，远比“恋爱是大学的必修课”靠谱得多。60%的大学生第二天上课会因困倦而睡着，38%面部会出现肌肤问题，23%偶有逃课行为，但这些都很难阻止他们继续熬夜。在他们看来，熬夜跟吃饭睡觉一样正常。实际上，熬夜带来的连锁反应已成恶性循环，学生熬夜之后听课没效率，身体素质下降，不能按时完成作业只能熬夜完成。
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